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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
What, precisely, has the coalition Government achieved so far? While you ponder that question, I must declare a vested interest in this week's review.
Evidon and DoubleVerify integrate privacy and ad verification
Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.
Think BR: Understanding big data
Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.
The Economist develops ad network Ideas People
The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific use...
CREATIVE STRATEGY: Peugeot dances with the school of cool
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with ...
Direct marketing budgets revised down
Direct marketing budgets were revised down in the first quarter of 2012 for the first time since the corresponding quarter of 2011, according to the latest IPA Bellwether report.
Direct mail spend predicted to fall 1% this year
Spending on direct mail is predicted to fall 1% to £1.71bn in 2012, according to the latest figures from the Advertising Association/WARC.
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
Home deliveries are now so ingrained in the retail landscape that for people of my grown-up children's generation, it must be hard to imagine what life was like before.
Direct marketing charity fund invites grant applications
Funding for research and skills development related to direct marketing is being offered by a new industry charity that has been initially funded by the Direct Marketing Association (DMA).
Think BR: A left brain, right brain look at data in marketing
Data doesn't get really exciting until it gets creative, writes James Caig, deputy head of strategy, United Kingdom, MEC.
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- Senior Account Manager, Digital Marketing & Advertising Agency, Major Players
- £35000 - £38000 per annum + Excellent Benefits, City of London
- Sales Executive - Online Account Manager, Carreras Lathane Associates - CLA
- £25000 per annum + comm., Crawley
- Media Sales Executive, SRL Sales Recruitment
- 18-26k Basic, Bristol
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