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Starcom MediaVest takes £4m Tetley media account

Starcom MediaVest Group has been awarded the £4m media planning and buying business for Tata Global Beverages brand Tetley tea in a final shoot out between the Publicis-owned agency, MediaCom and Manning Gottlieb OMD.

 

Red Bull and Harrods sign up for Media 360 conference

Clients from companies including Red Bull, Harrods and Procter & Gamble will be attending this year's Media 360 from 17-18 May in Hilton at T5.

 

Apps help Rashbass prepare for The Economist's first fall

The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive circulation rises over the last 31 years, but group chief executive Andrew Rashbass expects global print sales to fall for the first time in 2012, so why is he "delighted"?

 

My Media Week: Alun Williams

This week, Alun Williams, group publishing director at Hearst-Rodale, anticipates the first edition of Women's Health to hit the newsstands, goes for a posh curry at The Red Fort, and admires David Beckham's (circulation) pulling power.

 

My Media World: Rachael Wheeler

Rachael Wheeler, head of sponsorship and branded content at Channel 5, would love to fly around the world in first class, learn to play golf and be the new Simon Cowell - the female version of course.

 

Virgin Media's TiVo customer base surges to 435,000

Virgin Media finished 2011 with 435,000 customers for TiVo, the "Sky+ on steroids" personalised television service it launched at the end of 2010.

 

Gap first to use illuminated bus format

Gap, the clothing brand, has become the first advertiser to use a new illuminated bus format, as part of its 'Be Bright' campaign that promotes its "young, fresh and vibrant feel".

 

Mirror Online relaunch offers closer integration with Facebook

Mirror Group Digital has revamped Mirror Online with a raft of additional editorial features and advertising opportunities including closer integration with Facebook, although the site has suffered early teething problems.

 

Yahoo's chairman and three directors quit the board in overhaul

Yahoo's chairman Roy Bostock and three other directors have announced they will step down as the digital media company continues its major internal overhaul.

 

Bauer invests in radio sales team development

Bauer Media is significantly investing in the development and training of its sales staff by launching the Bauer Radio Academy.

 

UTV Media merges three local radio stations

UTV Media is to merge two local radio stations it bought last week, The Wyre and The Severn, with its Wolverhampton-based The Wolf, to create a single larger station called Signal 107.

 

Microsoft hires Mandeep Mason to head up EMEA mobile ad sales

Microsoft has appointed Mandeep Mason, sales director at Nokia-owned Navteq, as director of mobile advertising sales for EMEA, to "refine" the company's mobile strategy and expand its revenue streams.

 

TMG promotes Edward Roussel in digital overhaul

Telegraph Media Group (TMG), the publisher of the Daily Telegraph, has made a number of digital appointments, including promoting its digital editor Edward Roussel to the new role of executive editor digital.

 

Record number of Americans tune in to Super Bowl

The Super Bowl's habit of setting viewing records continues (just) with 111.3 million viewers making this year's sporting showdown the most viewed television programme in US TV history.

 

News International signs seven-figure deal with Global Radio

News International, publisher of The Sun and The Times, has signed a seven-figure partnership deal with Global Radio, which will include at least six months of activity across a variety of stations such as Capital FM and Classic FM.

 

MEC appoints Jide Sobo to head of mobile role

MEC has hired former Media Brands mobile strategist Jide Sobo as its head of mobile.

 

Facebook 'likely to roll out mobile ads in weeks'

Facebook is poised to start monetising its mobile offering, with ads expected to appear on its app within weeks, according to a report in the Financial Times.

 

Vevo promotes Labrinth with 'Lift' promotion

Vevo, the online music video platform, is introducing its 'Lift' promotion for emerging artists to the UK, starting with Sony Music artist Labrinth.

 
 
 

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