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Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

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UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

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Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

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Arena hits jackpot with Win Cash Live's seven-figure media account

Arena hits jackpot with Win Cash Live's seven-figure media account

Arena Media has won online bookmaker and betting service Win Cash Live's seven-figure media account.

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Vogue launches biggest ever March issue with 275 pages of ads

Vogue launches biggest ever March issue with 275 pages of ads

Vogue, the Condé Nast fashion title, has produced 275 pages of advertising in its March issue - the largest number in a March issue in the 100-year history of the magazine.

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OMD UK forms new senior digital team

OMD UK forms new senior digital team

OMD has completed a restructure of its senior digital leadership team after making a series of new hires and internal promotions.

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Sony Pictures global media moves to OMD

Sony Pictures global media moves to OMD

Sony has consolidated the bulk of its global entertainment media accounts into OMD after completing its global review, Campaign understands.

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Clear Channel drops out of Tube contest

Clear Channel drops out of Tube contest

Clear Channel has pulled out of the race for Transport for London's £1 billion outdoor advertising contract for the Underground.

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Dentsu Aegis scoops global media for E.ON

Dentsu Aegis scoops global media for E.ON

E.ON, the energy company, has appointed Dentsu Aegis Network to handle its global media account.

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MEC names Dormieux sole UK chief executive

MEC names Dormieux sole UK chief executive

MEC has given sole control of the UK agency to its co-chief executive Jason Dormieux. Stuart Bowden, the other co-chief executive, has been named the global chief strategy officer - a role that has been vacant for a year.

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Cory and Bush to lead Google's agency sales

Cory and Bush to lead Google's agency sales

Google has shaken up its UK agency sales business, promoting Peter Cory and Matt Bush to joint heads.

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Shortlist announced for 2016 Women of Tomorrow Awards

Shortlist announced for 2016 Women of Tomorrow Awards

Thirty-six women from agencies and media owners including 4Creative, Adam & Eve/DDB and MEC have been shortlisted for the IPA and Campaign Women of Tomorrow Awards.

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Peugeot to sponsor the Six Nations on ITV

Peugeot to sponsor the Six Nations on ITV

ITV has signed a two-year sponsorship deal with Peugeot for its Six Nations rugby coverage.

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Ten things you need to know: new Milk Tray Man

Ten things you need to know: new Milk Tray Man

Cadbury named a new Milk Tray Man, plus more advertising and media highlights this week

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Rajar Q4 2015: Heart hits new national record

Rajar Q4 2015: Heart hits new national record

Heart won over record numbers of listeners in the final quarter of 2015, reaching a weekly audience of 9.2 million.

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Rajar Q4 2015: Capital regains listening lead in London

Rajar Q4 2015: Capital regains listening lead in London

Capital has beat its nearest rival Kiss FM to win back its place as the most popular London radio station in the latest Rajar radio audience listening figures for Q4 2015.

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Rajar Q4 2015: Commercial radio overtakes BBC for first time in 15 years

Rajar Q4 2015: Commercial radio overtakes BBC for first time in 15 years

The number of people tuning in to commercial radio each week has overtaken those listening to BBC stations, according to the latest Rajar audience figures.

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Wix.com's Super Bowl ad parodies Budweiser and Old Spice classics

Wix.com's Super Bowl ad parodies Budweiser and Old Spice classics

Wix.com's 30-second TV spot, which will air during Sunday's Super Bowl, features Kung Fu Panda recreating some well-known ads of yesteryear.

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Peter Andre to host radio show on Heat

Peter Andre to host radio show on Heat

Peter Andre, the reality TV star and former popstar, is to host a new show on Heat radio called #reheat on Saturday afternoons.

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Andy Nairn: Find your Constantinople

Andy Nairn: Find your Constantinople

Many big businesses today could learn a trick or two from old Constantine. Lucky Generals' Andy Nairn explains the way forward.

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