Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.
NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.
Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.
KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.
Bauer Media is planning to expand its digital offering, transforming Magic into a national radio brand and introducing new younger-focused stations to its regional portfolio.
BBC Good Food is celebrating its 25th anniversary in October with a new logo and a claim to be the UK's biggest magazine media brand by reach.
Argos has given its alien family mascots a swan song ad before saying goodbye after three years.
SPIKES ASIA - Melissa Barnes' enthusiasm for Twitter is understandable. As head of global brands, it is her job to inform and educate marketers about the plus points of the micro blogging site.
The X Factor has suffered a 40 per cent drop in the programme's related tweets, year on year.
ZenithOptimedia has retained the £15 million UK media planning and buying business for Molson Coors, the owner of the Carling, Coors Light and Cobra beer brands.
Ahead of Newsworks Planning Awards 2014 next month, we ask what makes a brilliant media plan? Hear from marketers at HSBC, Marks & Spencer and EasyJet, as well as planners at Walker Media, Mindshare and Dentsu Aegis Network.
Julia Jordan, executive director, business and operations at UKTV, is leaving the broadcaster after 18 years with it and its preceding operations.
Clear Channel has launched Play London, a three-part digital outdoor expansion strategy.
Initiative has promoted James Temperley, its head of TV, to head of broadcast for Initiative UK.
John Owen, the chief strategy officer at Dare, examines what brands have learnt from social media in the past 10 years.
AOL UK has launched a digital and outdoor campaign today, in a bid to bring together its various offerings.
Omnicom Group's executive vice-president and chief financial officer, Randall Weisenburger, has stepped down after 16 years to return to private equity.
Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.
WPP has signed a strategic deal with the ad tech company AppNexus.
'Downton Abbey' returned with an average audience of 8.4 million last night, down from 9.5 million last year.
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