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UKTV unveils new look of rebranded W channel

UKTV unveils new look of rebranded W channel

UKTV has unveiled the new look of its W channel, which will replace Watch in a rebrand next week that is aimed at women in their thirties.

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Viacom rebrands Channel 5 portfolio

Viacom rebrands Channel 5 portfolio

Viacom is rebranding the Channel 5 TV and digital portfolio.

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Maxus takes aim at management consultancies with new division

Maxus takes aim at management consultancies with new division

Maxus has launched a new technology consultancy, which will help businesses make the best use of technology in their marketing.

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Viacom and Snapchat agree international ad sales and content deal

Viacom and Snapchat agree international ad sales and content deal

Viacom is to sell advertising on Snapchat as part of a new extended deal with the transient photo-sharing platform.

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Don't rely too much on tech. It's smarter to be 'media-neutral'

Don't rely too much on tech. It's smarter to be 'media-neutral'

Agencies and brands are discovering that digital and data won't solve every marketing problem, warns Hayley McRae of The Village Communications.

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Google has plenty of arrows in its quiver in battle with Facebook

Google has plenty of arrows in its quiver in battle with Facebook

Google's strong core advertising business means that it is fending off Facebook - for now, says Be Heard Group's Ian Maude.

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Premier League gives lion a makeover as it waves goodbye to Barclays

Premier League gives lion a makeover as it waves goodbye to Barclays

The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.

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Cannes Lions owner Ascential launches £800m IPO

Cannes Lions owner Ascential launches £800m IPO

Senior managers at Cannes Lions owner Ascential are in line for multi-million pound share windfalls after it confirmed the pricing of its £800 million stock market debut.

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IPG Mediabrands buys UK mobile ad developer Mubaloo

IPG Mediabrands buys UK mobile ad developer Mubaloo

Interpublic has bought British enterprise mobile consultancy and app developer Mubaloo for an undisclosed sum.

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BT was busiest TV advertiser in January

BT was busiest TV advertiser in January

BT was by far the busiest advertiser on UK TV in January 2016, racking up nearly 4,000 minutes of screen time.

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Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim

Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim

Hewlett Packard Enterprise has strongly disputed claims by a Financial Times columnist that the software firm's comms chief Henry Gomez wrote a 'threatening' and 'aggressive' letter to her with suggestions about the newspaper's relationship with its advertisers.

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UTV names George Galloway and Paul Ross among TalkRadio presenters

UTV names George Galloway and Paul Ross among TalkRadio presenters

TalkRadio, the new station being launched by UTV Media next month, has announced George Galloway, Paul Ross and Julia Hartley-Brewer among its roster of presenters.

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Doritos, Pepsi and Pokemon most mentioned brands during Super Bowl

Doritos, Pepsi and Pokemon most mentioned brands during Super Bowl

Doritos was the most mentioned brand on social media during the Super Bowl, according to research by social media analytics service Brandwatch.

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Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

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UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

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Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

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Arena hits jackpot with Win Cash Live's seven-figure media account

Arena hits jackpot with Win Cash Live's seven-figure media account

Arena Media has won online bookmaker and betting service Win Cash Live's seven-figure media account.

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Vogue launches biggest ever March issue with 275 pages of ads

Vogue launches biggest ever March issue with 275 pages of ads

Vogue, the Condé Nast fashion title, has produced 275 pages of advertising in its March issue - the largest number in a March issue in the 100-year history of the magazine.

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OMD UK forms new senior digital team

OMD UK forms new senior digital team

OMD has completed a restructure of its senior digital leadership team after making a series of new hires and internal promotions.

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Sony Pictures global media moves to OMD

Sony Pictures global media moves to OMD

Sony has consolidated the bulk of its global entertainment media accounts into OMD after completing its global review, Campaign understands.

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