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Elgin Marbles campaigners launch provocative outdoor ad in London

Elgin Marbles campaigners launch provocative outdoor ad in London

Lobbying efforts to persuade the British Museum to "return" the Elgin Marbles to Greece have taken a surprising turn.

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The New Day: media agencies' view on paper's closure

The New Day: media agencies' view on paper's closure

Trinity Mirror's "ambitious" and "bold" decision to launch The New Day in a declining print market was not backed up with enough resources and suffered from a lack of digital engagement, media agencies have told Campaign.

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Northern & Shell turns to comScore to boost audience reach claims

Northern & Shell turns to comScore to boost audience reach claims

The owner of the Daily Express, OK! and The Health Lottery claims its online content is twice as likely to reach its target audience than the average website after commissioning independent research from comScore.

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The New Day: Trinity Mirror bosses should feel ashamed at paper's failure

The New Day: Trinity Mirror bosses should feel ashamed at paper's failure

The New Day's closure shows that readers and advertisers won't pay for dross in print, which remains an engaging medium, says Campaign's head of media.

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Trinity Mirror's print ad revenue falls 19% as The New Day closes

Trinity Mirror's print ad revenue falls 19% as The New Day closes

Print advertising revenue at Trinity Mirror fell by 19 per cent in the first four months of this year, the publisher reported on the day it confirmed it would close The New Day.

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BMW launches £20m UK media contest

BMW launches £20m UK media contest

BMW is reviewing its estimated £20 million media account in the UK.

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Ben Wood lands agencies chief role at Facebook

Ben Wood lands agencies chief role at Facebook

Facebook has poached Ben Wood, the global president of iProspect, for the newly created role of director of agencies for Europe, the Middle East and Africa.

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ITV plots ad takeover for Queen at 90 show

ITV plots ad takeover for Queen at 90 show

ITV is to air a royal-themed ad break to celebrate the Queen's 90th birthday, with 11 brands taking part in "a unique, extended" commercial that will last two-and-a-half minutes.

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Netflix seeks media agency for special projects

Netflix seeks media agency for special projects

Netflix, the online film and TV streaming site, is on the hunt for a media agency to work on special projects.

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Trinity Mirror launches programmatic ad sales team

Trinity Mirror launches programmatic ad sales team

Trinity Mirror's ad sales division is launching a new programmatic team, which is expected to be responsible for 40 per cent of the Daily Mirror publisher's digital display ad revenue.

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Trinity Mirror set to axe The New Day two months after launch

Trinity Mirror set to axe The New Day two months after launch

Trinity Mirror is expected to announce the closure of The New Day, the newspaper launched at the end of February, after flagging sales.

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Watch: Agencies go behind the scenes at #TwitterLive

Watch: Agencies go behind the scenes at #TwitterLive

Twitter invites agencies to #TwitterLive, an interactive showcase of exhibits powered by Tweets, Vine and Periscope.

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Media Week 30 under 30 - what the judges are looking for

Media Week 30 under 30 - what the judges are looking for

Amanda Pitt, partner at Grace Blue, is both a former winner of 30 under 30 and a judge in this year's competition. So what does it take to impress her?

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UK content marketing spend predicted to more than double by 2020

UK content marketing spend predicted to more than double by 2020

Content marketing spend in the UK is set to rise 179.2 per cent to £349 million in 2020, from £125 million in 2014, according to a report from Yahoo and Enders Analysis.

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ASA issues stricter guidelines for broadband ads

ASA issues stricter guidelines for broadband ads

The ad watchdog has released stricter guidelines for broadband ads featuring prices to avoid misleading customers.

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Posterscope aims to bolster digital offering with acquisition of Liveposter

Posterscope aims to bolster digital offering with acquisition of Liveposter

Posterscope, the Dentsu Aegis out-of-home specialist, has bought Liveposter, an out-of-home platform which enables digital campaigns to run across multiple networks and media owners.

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Adblock Plus maker and Pirate Bay founder launch publisher payment service

Adblock Plus maker and Pirate Bay founder launch publisher payment service

Eyeo, the maker of Adblock Plus, has partnered with micropayments service Flattr to launch a product enabling online readers to make small payments to publishers producing content.

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Bloomberg Media launches custom content division Kinection

Bloomberg Media launches custom content division Kinection

Bloomberg Media has expanded its content offering with the launch of Kinection, a new division producing custom content for its commercial partners.

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SoundCloud to sell ads on UK music streaming service

SoundCloud to sell ads on UK music streaming service

SoundCloud, the music streaming and sharing service, is to sell advertising for the first time in the UK through Global's digital audio exchange, Dax.

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WPP confirms search has begun for Sorrell's successor

WPP confirms search has begun for Sorrell's successor

WPP has begun to look at external candidates to replace Sir Martin Sorrell as the chief executive of WPP, the company confirmed today.

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