The newly created Publishers Audience Measurement Company, Pamco, has announced that Jan Gooding, the group brand director at insurance company Aviva, is joining as chair of the organisation.
Maxus has appointed Rudi Symons as its first EMEA head of talent and culture.
Consumers underestimate the contribution that advertising revenue has in funding high quality editorial, research from video advertising specialist Teads has found.
McDonald's is this month unveiling a YouTube channel targeted at UK audiences in an attempt to drive more engagement with 16- to 24-year-olds.
Rebekah Brooks is to take the reins as chief executive at News UK, which owns The Times and The Sun newspapers, from Monday.
Digital Cinema Media (DCM) has appointed David Hipkiss, the former commercial director at Bauer Media, as its commercial and trading director.
Discount supermarket chain Aldi has launched a new YouTube channel to broaden its social media reach.
The Department for Transport has reappointed Carat as its media agency following a two-year statutory review.
Advertisers cannot afford to think of the time Brits spend online as a "homogenous entity", it was claimed in response to a survey that said people in the UK spend just under three hours per day online.
Terri White has been appointed editor-in-chief of Bauer Media's film and entertainment magazine Empire.
We must do our damnedest not to forget our child-like view of our environment, says the innovations director at Talon Outdoor.
Hearst Magazines UK is today unveiling a Cosmopolitan UK channel on Snapchat, in addition to the magazine title's global presence on the video sharing platform.
Newsworks, the marketing body for national newsbrands, has launched a £3 million campaign in collaboration with six national newspaper groups to bang the drum for the medium.
UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.
Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.
LeoVegas, the mobile casino brand, has signed up to be the new sponsor of Celebrity Juice, the primetime ITV2 celebrity comedy panel show.
Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency, Kerboo.
Digital news site Buzzfeed has secured its first global advertising deal with GroupM, the global media planning and buying arm of WPP.
Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.
We catch up with Kate Burns, general manager, Europe at BuzzFeed, during the week the US media company announces its joint venture with Yahoo Japan.
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