Unlike the Audit Bureau of Circulations figures, which reveal the number of copies distributed, the NRS surveys a panel of more than 36,000 people to find out how many readers newspapers have.
The 12-month data between October 2007 and September 2008 released by the NRS shows that the London Lite has a readership of 1,058,000, a lead of 69,000 over thelondonpaper, which registered a readership of 989,000 during the same period.
While there is not a like-for-like for corresponding 12-month data, the six-month data indicates that the London Lite has further increased its lead over its rival.
Associated-owned sister title the Metro also witnessed a strong increase, with a 26% year-on-year rise to 3,214,000, but its paid-for sister title, the London Evening Standard, fell 13% from 689,000 to 597,000.
Regional Press
John Reynolds, mediaweek.co.uk, 13 November 2008, 4:20pm
London Lite increases readership over thelondonpaper
LONDON - Associated-owned free newspaper the London Lite continues to attract more readers than News International's rival thelondonpaper, according to the latest statistics from the National Readership Survey, despite distributing 100,000 less copies.
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