Media

Sara Kimberley, mediaweek.co.uk, 10 February 2010, 4:10pm

Dennis launches tech products reviews site

LONDON - Dennis Publishing has launched a consumer technology review site that mixes expert advice with user product reviews.

Expert Reviews: technology website from Dennis

Dennis publishes technology titles such as Mac User and Computer Shopper and online magazine iGizmo.

Expertreviews.co.uk aims to provide a definitive online technology buying guide for the increasing number of shoppers who buy, research and compare technological products online. It has secured Toshiba as the first advertiser on the site.

Dennis' in-house team has designed and developed the site to enable users to find the products that match their needs, compare them with other products and take advice.

Users are also able read aggregated reviews from previous buyers of the product using buyer reviews provided by Reevoo to find the best price.

The reviews will be added to on a daily basis and products will include laptops, TVs, digital cameras and gadgets.

David Ludlow, Expert Reviews group editor, said: "Finding the right product at the right price can be incredibly difficult, but our filtering engine and huge database of in-depth reviews makes it easy."

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All Comments

James Walton - 11 February 2010

Isn't this just a re-branded computershopper.co.uk?

Paul Lomax - 16 February 2010

Hi James,

Expert Reviews does incorporate content from Computer Shopper magazine \(which no longer has its own website), but it is not a re brand. The website shares little functionality with the computer shopper website that was closed.

Content is also included from other Dennis brands including MacUser, iGizmo and Computer Buyer and the site has its own dedicated editorial team.

Paul