The double-sided LED tower is located at the busy junction of Hammersmith Road and Hammersmith Broadway and one of its launch advertisers is electronics giant Sony Ericsson with its Spark Something brand campaign.
A spokesman from Ocean said the site will create a premium showcase for brands to engage with thousands of daily commuters both heading out of the capital to the A4/M4 and travelling into central London as well as the large volumes of pedestrians using public transport.
Damian Cox, chief executive of Ocean Outdoor added that the digital tower will provide advertisers with a unique, high quality out of home site, at one of West London’s busiest commuter hubs.
Ocean Outdoor’s portfolio includes the iMAX at Waterloo and Europe’s largest digital media wall which is located near Liverpool Lime St station.
Media
Maisie McCabe, mediaweek.co.uk, 26 November 2009, 4:59pm
Ocean Outdoor installs digital tower in Hammersmith
Outdoor media owner Ocean Outdoor has installed a bespoke new digital advertising tower on Hammersmith Broadway in London following a competitive pitch with Hammersmith and Fulham council.
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