The design aims to highlight the involvement with the brand of comedian Harry Hill and create greater on-shelf standout.
The pack uses a stark green background, featuring Hill's face together with the Liberation and Fairtrade logos.
Harry's Nuts was originally developed by Hill, whose continued work for the brand is unpaid. Liberation is 42% owned by farmers with the remainder held by ethical investors.
The product will be sold in vending machines, pubs, cafes and convenience stores.
