Apple will also allow Absolute to incorporate sponsorship and promotions into the new iTunes store.
The store provides Absolute listeners with easier navigation through the station's podcasts and will link through to Absolute Radio's website, its DJ home pages, the Absolute Radio YouTube channel and Absolute Radio mobile phone apps.
Absolute Radio produces more than 100 podcasts a month from the likes of Frank Skinner, Iain Lee, Geoff Lloyd, Christian O'Connell and Dave Gorman.
Since launching podcasts, the company said users have downloaded a total of more than four
million.
The station also creates bespoke podcasts for commercial partners such as Chanel and Vodafone.
Absolute also plans to release interviews from its archives, allowing listeners to relive classic chats with stars such as the Rolling Stones, Paul McCartney, Muse and Green Day.
Chris Goldson, commercial director of Absolute Radio, claimed the broadcaster is the first radio station to "control the iTunes page".
He added: "This will allow Absolute to develop the page and what it looks like, and allow brands to become completely involved in the process."
The podcast push is part of the broadcaster's strategy of generating more ad revenue from branded and digital content, as opposed to spot ad income.
