Digital Media

 

Economist to charge readers for its online news content

 

LONDON - The Economist is to charge for news content across its website, mirroring the recent move made by Rupert Murdoch's News Corporation to introduce a paid-for model for its online news content.

The Economist: looking at options
The Economist: looking at options

Economist.com currently offers its readers free access to news content on the site, including the news copy from its £4 cover price weekly magazine.

However, editorial copy more than a year old is charged for.

Yvonne Ossman, publisher of The Economist in the UK, revealed to Media Week that the brand would move to a paid-for content model, following the completion of a review.

The move is being driven through by Ben Edwards, publisher of Ecomomist.com, and the brand is understood to be looking at a number of payment options, including an iTunes-style micropayment model.

Commenting on the News Corp decision, Ossman said: "Murdoch's move is welcome, although I am not sure others will follow suit.  Newspapers are losing out to free content online and people will pay for analysis and debate."

The move to the paid-for model, expected to be introduced within the next six months, marks something of a reversal for the brand, which, in 2007, moved to a predominantly free model.

It had previously provided a mix of paid-for and free content, before deciding to make its content free on its homepage in September 2006.

The Economist.com is not audited by ABCe, but the UK circulation of the print edition of the magazine has registered 56 consecutive gains in circulation, suggesting that payment for content across the site has had minimal impact on sales of the title.

Rupert Murdoch's recent announcement that News Corporation's news sites would move to a paid-for model for its news sites was widely seen as a clarion call to other newspaper groups to follow suit.

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All Comments

krishnamurthi ramachandran - 08 September 2009

Very difficult to accept these writers views.

If any newspapers on line wants to charge for day today news,then,it will not be a good sign of journalism.

Of course,they need revenues for sustaining of this troubled situations and from heavy competitions.

This new way of charging for their contents from its users may be acceptable only in initial stages.

For example, if i buy a newspaper,then it will be shared and stored for longer durations.

Re used by vendors for different purposes.

I can give that old newspapers,magazines etc for some price.

Whereas,on line messages can not be re sold.

On line charges may not give much desired revenue in longer periods.

Will they pay any considerable quantum to commentators,free lance writers?

Only time will give answers to these questions.

 

Shori Zand - 08 September 2009

It would be interesting to know how much such a model is expected to impact on site visits.

 

 

Propeller Mobile - 08 September 2009

OK self-serving alert!

There is a clear opportunity for business publishers to repurpose their content \(news, comment, rankings and archives) in to more-savvy, smaller, high value packages of data that premium customers need to do their jobs. These are purpose-built to sell via new micro-payments, either on fixed websites \(via subscriptions or CC/paypal) or on existing mobile platforms such as itunes and Blackberry. This is an exciting new area.

For example, Brand Republic Fame Fight app. for comparing the "fame" of people in advertising/media - by Propeller Group - is now available for the iphone and can be bought on i tunes.

So in a small way we trying to monetising business content for publishers via micropayments that are well established in B2C - mobile apps.

Martin Loat

Propeller Group

 

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