Primesight teams up with Miller to promote live music events in Glasgow

The campaign, booked by MPG and Posterscope, dominates the Buchanan Street station and is the second time Miller has promoted its Miller Live events for unsigned acts by installing makeshift stages on the Glasgow Subway.

The 52-inch screen behind the stage will show clips from the gigs, which take place at The Venue in Glasgow every Thursday.

The out-of-home activity also includes floor vinyls, branding at the ticket office, two hanging banners and branding at the mouth of the tube tunnel.

Keith Lammie, head of sales for the Glasgow Subway at Primesight, said the city centre is a "difficult area to target", but the Buchanan Street station provides the ideal platform for Miller to "get into the heart of the city" to promote The Mill Live.

He said this is the first time a "station domination campaign" has been achieved on this scale.

Primesight has the contract for outdoor advertising in the Glasgow Subway which connects 15 stations around the city and offers 12-sheets, six-sheets, four-sheets, escalator panels and carriage cards.