The facelift comes as the title attempts to battle news-stand rivals such as Bauer's Take a Break and That's Life.
It posted double-digit declines in sales in the February ABC figures, to 374,268 for July to December 2008 - down 12.2% year on year.
Three new sections claim to make the title "easier for readers to enjoy the content" and provide a "stronger brand personality".
One section, called "Here Come The Hens" will reveal women celebrating their party spirit, while the "We're Off!" section allows readers to share their holiday and travel tips. A user-generated section called "You're Having A Laugh", will showcase readers' pictures.
The new-look Pick Me Up will retain its 68p cover price and will be supported by a three-month sponsorship of TV programmes Jerry Springer and Maury Povich on Virgin Media's Living 1 and Living 2.
The media campaign has been handled by WPP's MediaCom, in conjunction with creative agency Quiet Storm.
The real-life weekly sector is led by Bauer's Take a Break, which has a circulation of 943,399, according to the latest ABCs.
Magazines
John Reynolds, mediaweek.co.uk, 01 July 2009, 4:10pm
New-look Pick Me Up launches
LONDON - IPC is set to unveil a new look to its women's real life weekly magazine Pick Me Up tomorrow (2 July), including a new cover design and more sections.
The new look Pick Me Up
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