Magazines

 

Eat In serves up 30,000 debut

 

LONDON - H Bauer's new monthly cookery title, Eat In, posted an inauspicious debut with its first issue, recording news-stand sales of fewer than 30,000 - half its target circulation, according to unaudited circulation data disclosed to Media Week.

Bauer's Eat In magazine
Bauer's Eat In magazine

The first issue hit the shelves on 31 March. Bauer had told media agencies it was expecting a target circulation of about 60,000 for a title that has a print run of about 100,000.

A company spokesman said: "The circulation figure Eat In has achieved at the news-stand is on a par with other magazines in this sector and, as such, the title is performing well, given that these titles will be bolstered by volume subscriptions, which will take longer for a launch title to accumulate."

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