Buck monthly to go bi-annual

The title, launched in October last year, is aimed at men aged between 20 and 30 and was launched alongside a website, Buckstyle.com.

The magazine, priced at £3.95, targeted sales of 35,000 after three years but has decided to switch frequency after sales hit about 10,000 copies a month, according to the company.


Editor and publisher Steve Doyle claimed the gloomy outlook for the men's monthly market also contributed to its decision to switch the frequency.

He added that the title's website will undergo a complete redesign, with an emphasis on user-generated content.

The last issue of the magazine in its monthly incarnation was its February issue and it will relaunch as a bi-annual title, expected to be priced at £5, in September, with the following issue coming out in March 2010.

Buck's content includes fashion shoots, interviews, style tips and recipes.

Buck is distributed by Marketforce and Doyle said the bi-annual version would be sold through outlets including Borders and Tesco.