FT launches new mobile website

The site, m.ft.com, is designed in line with the FT.com website, which was relaunched in November last year.

The company said phase one of the launch includes a new touch screen interface, improved search and the ability to follow and customise stock options. Though the site will work on any mobile device, it has been optimised for iPhone and BlackBerry, which the FT said account for more than 60% of its mobile audience.

Rob Grimshaw, managing director at FT.com, said: "Many of our readers look for an executive briefing from the FT, so we focused on providing quality over quantity of content. Our research also showed the FT has a younger demographic on the mobile web and this offers us an opportunity to reach a new and growing audience. We have already seen strong demand from clients for sponsorship opportunities."

Grimshaw said further developments expected in the first quarter of this year included the addition of "interactive mobile charting, so users can quickly access company information and index data on the go", and an iPhone application.