The Audience On Demand (AOD) product suite now encompasses display, video and mobile.
AOD, which sits within Publicis' media innovation unit VivaKi Nerve Center, is an addressable media capability that aggregates precisely defined audiences from data sources and enables marketers to reach relevant audiences through a digital interface.
Marco Bertozzi, executive managing director for VivaKi Nerve Centre, said: "Over the past three years we have built a comprehensive set of Audience on Demand products and the extension into mobile now means we are well placed to capture the huge growth in this area.
"All our products, whether covering display, video or mobile are connected and work in synergy, providing powerful insights and delivery.
"This evolution will continue across all addressable channels, delivering an exciting proposition to our group clients."
Danny Hopwood, director of product for AOD, said: "The mobile market has seen impressive growth this year and the proliferation of smartphones has made mobile a constant companion for the consumer.
"We have now reached a point in targeting capabilities, inventory availability and also industry understanding where we can fully leverage the capabilities of AOD to offer opportunities at scale.
"The mobile market still has some maturing to go through and we will continue to push the boundaries and innovate further."