Race Online 2012, a Government-led campaign, has already secured editorial coverage from IPC Media, but now joins with Hearst for its 'Go ON Give an Hour' campaign.
The campaign centres on a day of action on 30 October, when people are encouraged to use the extra hour from the clocks going back to pass web skills onto others.
As media partner, Hearst will give editorial space to the campaign in Good Housekeeping, Country Living, Prima, Prima Baby, Best, Real People and online at allaboutyou.com, digitalspy.co.uk and netdoctor.co.uk.
Arnaud de Puyfontaine, chief executive of Hearst Magazines UK, said: "The partnership with Race Online is a natural alignment for Hearst Magazines UK – we are dedicated to engaging our readers online 24-hours a day, 365 days per year.
"As an innovative and successful media company we are proud to be able to reach out to the millions of people throughout the UK who read our magazines and use our websites."
Individuals can pledge to give up the extra hour and show someone how to use the web at www.go-on.co.uk/giveanhour.
Race Online, led by the Government's digital inclusion champion Martha Lane Fox, unveiled its rebranded image in October last year.
Hearst joins Race Online 2012's existing campaign partners the Scouts, Jobcentre Plus, Three, Mecca Bingo and the Post Office.
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