Digital Media

 

Mail Newspapers launches app for fashion magazine

 

Mail Newspapersis launching a free iPad version of its fashion magazine, Inspire, to coincide with London Fashion Week, which begins today and finishes on Wednesday (21 September).

Mail Newspapers launches app for fashion magazine
The high-end, bi-annual fashion magazine has been revamped by the Daily Mail publisher specifically for digital purposes.

The app offers video opportunities for advertisers and the chance to link to their own websites.

The Mail on Sunday launched Inspire magazine in September 2010.

Advertisers in the magazine have included Chanel, Jimmy Choo, Fendi and Tag Heuer.

Around 500,000 copies of the magazine are distributed with the Mail on Sunday.

Additionally, Mail Newspapers is launching a new wave of offers for the Mail Rewards Club, its rewards scheme aimed at encouraging people to buy the Daily Mail on Saturday as well as The Mail on Sunday.

The latest offers are being launched with Christmas in mind and come from a number of high street retailers including Argos, Tesco, Debenhams and Toys R Us.

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