Data Strategy, published 12 times a year, is aimed at servicing the buying and selling of data products and services. It is due to be folded into Marketing Week from September.
It follows Centaur folding its direct marketing magazine Precision Marketing into Marketing Week in February 2009, after reporting a pre-tax loss of £100,000 in the second half of 2008.
In February this year, Centaur Media reported a pre-tax loss of £1.7m for the six months up to 31 December 2009.
Centaur’s marketing and creative division, to which Data Strategy magazine belongs, reported a year-on-year drop in revenues of 37%, to £5.5m in February.
However, the company is now positive about future trading and stabilisation across the group, following a 5% lift in ad revenues for the four months to the end of April.
Data Strategy is currently edited by David Reed.
Ed Tillotson, associate publisher at Marketing Week, said: "Data Strategy will be folded into Marketing Week in September or October, in order to reach the wider circulation of 30,000 people who are interested in that market."
