Avoiding the parent trap: five ways to market to mums
Harriet Dennys, 09 February 2010, 12:49pm
Mums control household budgets, they are increasingly in demand as a focus group for brands, and if you annoy them you could appear at the top of the Google rankings for all the wrong reasons. Justine Roberts, co-founder of online parenting forum Mumsnet, sets out five dos and don'ts for advertisers hoping to target modern mums.
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