ZenithOptimedia predicts global ad spend to grow in 2010
Jacquie Bowser, 08 December 2009, 9:25am
LONDON - ZenithOptimedia is predicting global ad markets will increase 0.9% in 2010 to almost $448bn (£274bn) and expects ad expenditure to show steady improvement over the next three years, with growth of nearly 5% by 2012.
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