Messino unveils oblong Jaffa Cake
Nicola Brookes, 10 November 2009, 10:00am
Challenge - German confectionery company Bahlsen wanted to raise awareness of its brand of Jaffa Cakes, known as Messino. McVitie's had the lion's share of the market, but Bahlsen wanted to offer a premium alternative that would capture the right target audience. The campaign needed to make a lot of noise in a short time, so Loud focused on devising a message that would grab people's attention.
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