Screwfix scores high marks by going local
Rob Nichol, 27 October 2009, 9:30am
Challenge: Screwfix is a leading UK supplier of tools and hardware, selling millions of products to building professionals and DIY enthusiasts every year. It has a network of more than 150 branches and customers can also shop over the phone or online. Screwfix asked MediaVest to boost sales in branches in specific UK regions and The Newspaper Society commissioned research firm Turquoise Thinking to measure the effectiveness of the campaign's press ads in Barnstaple's North Devon Gazette.
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