Mobile does the trick for Fitness First
Charlie Hunter-Schyff, 06 October 2009, 7:30am
Challenge - Fitness First is the largest privately owned health club group in the world, with more than 164 clubs in the UK alone. The economic climate has created challenging times for gyms, and Fitness First wanted to run a highly targeted campaign that would boost customer acquisition numbers. Fitness First asked O2 Media to deliver a mobile marketing campaign to promote its one-off deal offering five free days' use of a Fitness First gym and a personal training session.
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