BR Video: Product placement adds realism to TV shows says public
Jacquie Bowser, 23 September 2009, 8:00am
LONDON - The majority of consumers interviewed in the latest Brand Republic video felt that product placement in TV programmes would add a sense of realism to shows if it was carried out in a "discreet way" which was "not very frequent", but they were not so sure if it would persuade them to buy certain products.
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