Twiggy raises profile of M&S anniversary
Claudia Hobbs, 22 September 2009, 11:05am
Challenge - This year has become synonymous with recession and, with shoppers having less disposable income, the high street has suffered significantly. Consumers have faced a number of doom and gloom messages in the media and have become accustomed to being barraged with countless deals from all the major grocers and retailers. Our challenge was to cut through this onslaught of offers, introduce some feel-good commun-ication and reassert what is great about M&S, celebrating the brand's 125th anniversary in the process.
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