Why outdoor trading needs to change
Kunal Dutta, 02 September 2009, 1:20pm
Poster specialists have an idiosyncratic business model, thanks to the long-established practice of extra commissions paid to them by outdoor media owners. Kunal Dutta investigates accusations that the system is a "gravy train" for media agencies and discovers that the out-of-home trading model may need to evolve
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