In-game campaign scores for Puma
Danusia Michalik, 28 July 2009, 7:30am
Challenge - Puma and ZenithOptimedia wanted to do something meaningful in the emerging area of in-game advertising. They wanted the brand - and specifically Puma football gear (the v1.08 boot) - to be fully integrated into a game in a way that would enhance gameplay and keep the message in line with the brand's TV and press campaign. Puma is generally outspent by its bigger footballing rivals and the company wanted to get involved in a medium where they could take charge.
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