Outdoor spearheads Westfield campaign
Laura Langthorne, 27 May 2009, 7:30am
Challenge - We had to launch Europe's largest shopping centre in a recessionary market. Londoners had a negative preconception about malls and were happy to shop in established London districts. It was imperative that our campaign provided the right blend, delivering upmarket fashion- conscious women for the premium retailers and mass audiences for the powerful high-street retailers.
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