MediaCom amplifies Golf message
Matthew Barnes, 19 May 2009, 7:30am
Challenge - The new Volkswagen Golf launched at the beginning of the year, backed by a marketing campaign designed to emphasise its class-leading qualities and the fact the only hatchback better than the previous Golf (Mk V) is the new Golf (Mk VI). Accordingly, the strapline for this campaign was: "Sometimes the only one you have to beat is yourself."
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