Promotions advertised online attract best response
Staff, 25 February 2009, 9:30am
TGI data shows that 45% of British adults (22 million people) responded to a promotion advertised in the media in the past 12 months. Promotions advertised online attract the highest level of response. The data shows eight million adults made a purchase after seeing an online promotion, six million made a purchase after seeing a promotion on TV and five million purchased following a newspaper promotion.
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