Online budgets set to shift from display to search
Staff, 18 February 2009, 10:30am
Online is expected to overtake TV as the largest UK ad medium in 2009 by spend. However, an Ernst & Young report, Media & Entertainment... by numbers, warns that to assume online will be totally immune to the recession "would be too optimistic". Citing GroupM forecasts, the report concludes online ad spend growth will slump to 3.7% this year, down from 22.1% in 2008 and 39.5% in 2007.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Senior Sales Executive, Haymarket Media Group
- £ Competitive + Commission, Hammersmith, West London
- Head of Digital Content - International B2B Publisher, Formula Won
- £45-50k + great commission, London
- Account Director, TMP Magnet
- Highly Competitive, London
- Affiliate & Trade Marketing Manager, UKTV
- £ dependent on experience, Hammersmith, London
- Regional Comms Planning Director - on FMCG client at top agency, Harrison Dear
- £120,000 + benefits, Central London
News By Email
The Media AM Bulletin : Preview
Breaking News from Media Week : Preview
Media Bitch and Out and about : Preview
Media Week most read stories and features : Preview
Media Week features : Preview
You need to register to receive our bulletins. Registration is free and only takes a minute.
If you have already registered then sign in to your account now and selected 'My bulletins' within preferences.
