Executives' personal knowledge governs key decisions
Staff, 03 February 2009, 4:00pm
Advertising (17%) and direct marketing (21%) are cited as the least important sources of information for senior business executives making key purchasing decisions. A survey of 384 board-level executives in the UK, US and Canada by communications consultancy Hill & Knowlton found that personal experiences and prior relationships trump all other communication channels, cited by 58% of respondents.
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