Unilever's Peperami Animal rants a reply to Marketing's story about him
30 January 2009, 11:10am
LONDON - In response to a story in 27 January edition of Marketing reporting that Unilever intends to reposition the Peperami brand as a healthier snack alternative, and make its brand ambassador less of animal, Mr Peperami has replied with a video and letter.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Senior Sales Executive, Haymarket Media Group
- £ Competitive + Commission, Hammersmith, West London
- Head of Digital Content - International B2B Publisher, Formula Won
- £45-50k + great commission, London
- Account Director, TMP Magnet
- Highly Competitive, London
- Affiliate & Trade Marketing Manager, UKTV
- £ dependent on experience, Hammersmith, London
- Regional Comms Planning Director - on FMCG client at top agency, Harrison Dear
- £120,000 + benefits, Central London
News By Email
The Media AM Bulletin : Preview
Breaking News from Media Week : Preview
Media Bitch and Out and about : Preview
Media Week most read stories and features : Preview
Media Week features : Preview
You need to register to receive our bulletins. Registration is free and only takes a minute.
If you have already registered then sign in to your account now and selected 'My bulletins' within preferences.
