GfK looks to wealthy families to raise £1bn-plus fund to battle WPP
Daniel Farey-Jones, 10 July 2008, 8:25am
LONDON - It is being reported today that GfK could turn to wealthy German families as it seeks to raise in excess of £1bn to launch a cash bid for TNS and take on WPP Group, as the battle for the market research firm turns hostile.
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