Product placement on TV is not worth the candle
Colin Grimshaw, 24 June 2008, 12:00am
What a busy bee Andy Burnham has been. In the space of a week, he pronounced that product placement should continue to be outlawed, lambasted ITV for missing its regional production quota, derided Scotland's plan to ban booze ads on TV as "a bit silly" and called for the same stringent controls over internet content as TV.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
- Senior Sales Executive, Haymarket Media Group
- £ Competitive + Commission, Hammersmith, West London
- Head of Digital Content - International B2B Publisher, Formula Won
- £45-50k + great commission, London
- Account Director, TMP Magnet
- Highly Competitive, London
- Affiliate & Trade Marketing Manager, UKTV
- £ dependent on experience, Hammersmith, London
- Regional Comms Planning Director - on FMCG client at top agency, Harrison Dear
- £120,000 + benefits, Central London
News By Email
The Media AM Bulletin : Preview
Breaking News from Media Week : Preview
Media Bitch and Out and about : Preview
Media Week most read stories and features : Preview
Media Week features : Preview
You need to register to receive our bulletins. Registration is free and only takes a minute.
If you have already registered then sign in to your account now and selected 'My bulletins' within preferences.








