Companies braced for slump in TV and radio 2008 ad spend
Fiona Ramsay, 10 June 2008, 7:30am
LONDON - Agencies and broadcasters are pinning their hopes on a high street-led economic upturn later in the year, after it emerged TV ad spend could be down by 2% this year, while radio ad spend could fall by as much as 12% over Q2.
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