Grade freezes programming budget in new ITV growth strategy
Trefor Moss, 12 September 2007, 1:25pm
LONDON - ITV executive chairman Michael Grade has targeted annual revenue growth of 3-5% over the next three years, as he outlined plans to counter the downturn in TV advertising revenues. Grade set a target of 38.5% commercial impacts for all ITV channels in 2012, compared with 42.2% in 2006.
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