Media Forum: Should Channel 4 link up with the BBC?
06 August 2004, 12:00am
Channel 4 is reportedly keen on forming a strategic alliance with the BBC. Is this a good idea, Alasdair Reid asks. Before the start of this year's Big Brother Channel 4 was regarded by many as a rather classy organisation, the closest thing, in fact, that you could get to the BBC while still being involved in the dirty world of advertising. And there are those who believe Channel 4 is a vision of what BBC terrestrial television could become once the corporation's ambitions have been scaled back.
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