Can UKOM's VideoCensus propel VoD into the mainstream?
Arif Durrani and Sarah Shearman, 06 June 2011, 8:30am
The arrival of VideoCensus, the UK's first industry-backed metric for video on-demand (VoD), could mark a significant milestone for online display advertising and has galvanised broadcasters, agencies and advertisers alike, but can it live up to the hype?
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