Just how much is ITV milking the X Factor cash cow for?
Chris Tryhorn, 10 December 2010, 10:37am
Thirty-second spots in this weekend's final of 'The X Factor' will trade for an eye-watering £235k, say media buyers. But as Ofcom investigates the show for product promotion, Chris Tryhorn argues the ads are just the tip of the iceberg for the most commercial singing contest ever invented
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