BSkyB says customers will ignore 'BT big noise'

BSkyB has reacted to criticism surrounding its latest price hikes, and being undercut by BT on its Sky Sports 1 and 2 packages, by claiming "customers are smart enough to look behind the headlines and compare quality and value".

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access

Jobs

 

News By Email

The Media AM Bulletin : Preview

Breaking News from Media Week : Preview

Media Bitch and Out and about : Preview

Media Week most read stories and features : Preview

Media Week features : Preview

You need to register to receive our bulletins. Registration is free and only takes a minute.
If you have already registered then sign in to your account now and selected 'My bulletins' within preferences.