PPA Conference 2010: Publishers struggling to generate revenue from apps
Anne Cassidy, 29 April 2010, 2:32pm
LONDON - Publishers are still finding it hard to make money out of iPhone applications once Apple has taken its 40% share of ad revenues, delegates at today's PPA conference heard.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- Advertising Manager - Dynamic customer / consumer publisher, Media IQ Recruitment
- £36K basic + Commission, London (City of)
- Advertising Sales Executive - growing fitness portfolio!, PFJ
- £24000.00 - £27000.00 per annum + commission, West London
- Media Manager - up to £38k - West End Agency, SYLEX Recruitment
- £34000 to £38000 per annum, Greater London
News By Email
The Media AM Bulletin : Preview
Breaking News from Media Week : Preview
Media Bitch and Out and about : Preview
Media Week most read stories and features : Preview
Media Week features : Preview
You need to register to receive our bulletins. Registration is free and only takes a minute.
If you have already registered then sign in to your account now and selected 'My bulletins' within preferences.
