FHM Casino is launched in partnership with FHM.com and offers games such as blackjack and roulette. In the UK, FHM.com has 2m unique users and generates 35m page impressions a month.
The casino will be managed by Cantor Gaming, part of the financial services company Cantor Fitzgerald. Cantor plans further media-branded casino launches before the end of the year.
Dharmash Mistry, managing director of Emap Consumer Media and Emap Performance, said: “This is a great opportunity for Emap Performance to partner with Cantor Gaming, combining Emap’s brands, audience relationships and reach with Cantor’s expertise and ambition in gaming.”
The move follows IPC’s extension of Nuts to a pub quiz machine and the opening of a casino with the Maxim brand name in the US.
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