The advertisements, designed by Pushbutton, allow viewers to press red to enter interactive zone where they can find product information, take part in a picture competition or viewing the 'gallery' video.
Pushbutton managing director Paula Byrne said "Pushbutton is extremely proud of the interactive advertisement it has created for Kodak.
"It's sure to be a contender in the 2006 round of interactive marketing awards – and demonstrates that Pushbutton is going to be as powerful a force in iAds as it is in enhanced television."
The Kodak iAd, which commences this week and runs for four weeks, makes particularly strong use of video and audio.
Kodak marketing director Steve Lawes said: "Interactive television is the ideal medium for Kodak to reinforce its innovative and digital credentials.
"The 'red button' advertisement showcases our latest products at a time when viewers are researching Christmas presents."
