Guardian.co.uk was the most popular UK newspaper website in April, with 23.2 million global unique users, up 47.3% year on year, overtaking the number one in March, Telegraph.co.uk, which posted 23.9 million global unique users last month. Closer analysis of the ABCe data reveals that Guardian.co.uk (9.7 million) and Telegraph.co.uk (8.1 million), were also top and second-ranked in terms of UK unique users.
But whereas the top-line, global user data indicates Mail Online was the third-most-popular newspaper site in April, with 23.2 million unique users, it only came fifth in terms of UK unique users, with 6.9 million users.
On a percentage basis, Mirror Group Digital, which includes Mirror.co.uk and People.co.uk, was the fastest-growing newspaper site in terms of global (up 101%) and UK unique users (up 52.7%).
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