Digital marketing

 

Newspaper publishers rally against BBC plans for mobile apps

 

LONDON - Newspaper groups have attacked the BBC's plans to launch a range of free news and sport apps, claiming it will undermine commercial publishers in a "potentially" important' sector.

David Newell: director of the NPA
David Newell: director of the NPA

Yesterday, the BBC announced it was developing news and sports apps for the iPhone, set to roll out before this summer's FIFA World Cup. The apps will then be adapted for the BlackBerry and Android operating systems.

The Newspaper Publishers Association (NPA) said the move did not constitute an extension of an existing service, but rather an "entirely new service" and should therefore be subject to a Public Value Test.

NPA director David Newell said: "Not for the first time, the BBC is preparing to muscle into a nascent market and trample over the aspirations of commercial news providers. We strongly urge the BBC Trust to block these damaging plans,"

"The market for iPhone news apps is a unique and narrow commercial space, which means that the potential for market distortion by the BBC is much greater."

At this week's Mobile World Congress in Barcelona, the BBC's director of future media and technology, Erik Huggers, defended the plans, arguing that licence fee- payers were demanding access to digital content, "at a time and place that suits them".

Members of the NPA include Associated Newspapers, the London Evening Standard, the Financial Times, Guardian News & Media, Independent Newspapers, MGN, News International and Telegraph Media Group.

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All Comments

Beks - 19 February 2010

Is the NPA serious or do they just not understand iPhones and their users? You can currently access BBC content via the Safari browser - surely that can't be an issue? All the app does is pull in that same content into a quick, user-friendly interface. Consumers will still have a choice of which app to download and they'll make that choice on brand preference & content as they do now, so what the press should be doing is ensuring their content available is the most recent and relevant and their brand remains respected so consumers actually want to download and use their app instead \(or as well, because the beauty of the iphone is you never have to restrict yourself to only 1 app in each category).

 

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